IN THE PRESS

Media & Publications

Joe O’Connor’s work and story have been featured in leading publications for his insights on innovation, entrepreneurship, and the power of resilience.

Why P&G’s Smile Is So Bright

BUSINESS WEEK

A case study examining the creation and growth of SpinBrush and the innovation culture at P&G.

The SpinBrush and Innovation at P&G

HARVARD BUSINESS SCHOOL

An inside look at how the fast-growing SpinBrush brand defied the odds and became a global success.

Cal Poly Innovation Discussion Panel

MUSTANG NEWS

Joe O’Connor discusses creativity, perseverence, and what it takes to bring a new idea to market.

Inspiring Future Entrepreneurs

UNIVERSITY OF ARKANSAS

Joe O’Connor shares lessons from his entrepreneurial journey with the next generations of innovators.